Marketing a Science Fiction Book

Marketing a Science Fiction Book

Apologies for missing posting missives. I’ve been remiss.

I thought I’d update you on another marketing plan that you might find interesting.

Now, I’ve been associated with affiliate marketing businesses since the 90s, and have read thousands of marketing and promotion ebooks that haven’t worked for science fiction in that time. Most things you read, or program plans you’re offered, focus on dieting or get-rich-quick non-fiction ebooks which can help you to get-rich-quick. But as something that will give you a stable income, they don’t really work so well. (How many diet books can you conceivably release per month to keep your income topped up?)

Another option, of course, is to start your own publishing company ( Maldek House )and release as many books as you can in a variety of categories at the lowest cost. I tried that too, but there are so many ‘popular’ subjects out there that can make you money that cause my brain to freeze up from boredom. I’ve created books in all sorts of genres and they’re still selling, albeit slowly. But, none of them are me. None of them appeal to my own laser focus on science fiction and aliens. And the idea that I’ve got to spend a week of my life at a PC working on creating a book in a market that doesn’t interest me is enough to give me a nervous breakdown. (Or at the very least, rocking back and forth in a corner, muttering to myself!) Never again! I want to enjoy my life, thank you very much!

So, the third option is to create a series that you like, and keep building on that same series, with the hope of gathering fans who like what you like, and want to read more of what you can write.

I did that with my Alien Characters series. But it was just for 5-10 year olds. After that age, the series was forgotten. I guess I’ll have to wait until they marry, have kids of their own, then show them the ones they liked. A bit like Mr Men. Roger Hargreaves series didn’t become well-known until 30 years after he created it. I have 20 years to go!

I also did that with an IELTS series.  ( IELTS Practice Tests ) But the fans of that only needed the books to pass the IELTS exam. So, fans for no more than a month, then gone forever.

Now, I have the Alien Dimensions series. This garnered a lot of interest across the world, but not as much as I would have liked. The series hasn’t paid for itself yet. So, while there are people reading it, it certainly isn’t a money maker by any means. But, of all the series I’ve been involved in, it is one of the most enjoyable to put together, and so I’m happy to spend extra time on the marketing of it.

So, when I got hold of a new marketing technique, that may help me to sell more issues using Amazon, of course I was excited.

Here is the step by step plan, without a lot of detail.

  1. Choose two of your titles that you’re happy to give away for free
  2. In your main title, add a page in it that directs people to your mailing list sign up form and the option to receive your second free book.
  3. Make your main title free on every platform
  4. Contact Amazon with the evidence of your title free on competitors sites, and politely ask them to price match it (Note: This is different to giving it away as a free promotion. A whole different category of algorithms are used for that system.)
  5. Wait for the results.

So, the results are in. I made Alien Dimensions issue 15 price match free on Amazon, and after 200 downloads, the ebook went to number one in a couple of categories. Apparently, once it hits number 1, the magic starts to happen.

Here’s a screen shot:

So, I thought I’d wait to see what happens, and then give you my analysis. Issue 15 went to 0.00 on the 20th August. It is now late September so, here are the results:

After a few days, the book dropped back out of the number one spot and is now, as of the 25th September, here:

#15 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Science Fiction > Anthologies & Short Stories
#25 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Science Fiction > Steampunk
#32 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Science Fiction > Hard Science Fiction

Below are the dates and the number of free downloads of Issue #15. Please note that my stats are a bit skewed in that I’m reading them using Australian dates, but most downloads are from the USA, so if you want to find a correlation, read Monday as Sunday, for example. Not entirely accurate but it might give you a better idea as to the time to launch a freebie!

Monday 20th 11
Tuesday 21st 93
Wednesday 22nd 134
Thursday 23rd 44
Friday 24th 22
Saturday 25th 10
Sunday 26th 19

Monday 27th 14
Tuesday 28th 11
Wednesday 29th 10
Thursday 30th 13
Friday 31st 3
Saturday 1st 6
Sunday 2nd 8

Monday 3rd 395 (At the time issue #16 was launched)
Tuesday 4th 9
Wednesday 5th 9
Thursday 6th 9
Friday 7th 7
Saturday 8th 9
Sunday 9th 6

Monday 10th 3
Tuesday 11th 4
Wednesday 12th 11
Thursday 13th 10
Friday 14th 6
Saturday 15th 9
Sunday 16th 8

Monday 17th 9
Tuesday 18th 9
Wednesday 19th 9
Thursday 20th 5
Friday 21th 10
Saturday 22nd 8
Sunday 23rd 12

So, from this, there isn’t much difference for science fiction anthologies downloads, besides a very slight increase on weekends.

My concern is that there is that spike in downloads on Monday 3rd of 395 free copies of Issue #15 which was around the same time as Issue #16 came out for $2.99. I’m guessing that people saw the new issue advertisement and decided on the free issue instead. Rather than helping to promote Issue #16, it actually robbed it of sales and would explain why there have only been 15 sales of Issue #16 to date.

Was there an increase in sales of other issues? Was there more traffic to the website? Were there more subscribers than usual? Did I get an increase in reviews for the book?

No. No change at all, besides 1000 copies of Issue #15 being downloaded for free. (I also made it free on Google Play and itunes via Smashwords as well as Kobo and other places.) In fact, I believe it took sales from other issues and hasn’t worked well long term. At the very least I would have liked a large increase in subscribers, but only three subscribers signed up during the campaign.

Was it worth it? It might be too early to tell. Brand awareness can always help. Free downloads may not be read for months or years but it could lead to further sales in the future. And with Issue #15 advertising authors’ other works, it may lead to sales for them at some point. In any case, if you’ve read this far, I’ll be disabling the free version of Issue #15 soon so, if you want a free copy, best to get it now!

Australian Space Agency Jobs

Australian Space Agency Jobs

Australian Space Agency

If you haven’t heard, Australia now has an official department called the Australian Space Agency (launched 1st July 2018).

Of course, we’ve been heavily involved in space work since at least early last century. Even our tracking stations were instrumental in getting the moon landing event’s signal to Earth. The signal was received at Goldstone, Honeysuckle Creek near Canberra, and the Parkes Radio Astronomy Site in New South Wales, and then retransmitted. Without Australia’s help, the rest of the world wouldn’t have been able to see Neil Armstrong on the moon live.

So, we’ve been involved in Space for a very long time!

RAAF Woomera Range Complex

But, while we’ve had many space related disparate systems in place for decades, the RAAF Woomera Range Complex in South Australia is probably one of the longest.

Having been established in 1947 (hmm, that year sounds familiar), and also known as the Woomera Rocket Range, it’s always seemed to me to be a futuristic space port.  Military weapons testing and experimentation, and lots of reported UFO activity (well, testing of advanced technologies at the very least.)

As the complex is over 400 kilometers away from Adelaide, it is quite a forgotten and seemingly secret area. In fact, you could even say that the area could be classed as Australia’s answer to Area 51. It’s not so secret though. You can find out more about the RAAF Woomera Range Complex history here

Rocket launch 2017

https://www.youtube.com/watch?v=PPOK3R-JtwI

Rocket launch 1967

I’d love to work there, from a fantasy point of view. But the reality is that it is hard, dangerous work, and you need to have a certain strong mindset to be able to do it. (It is a military research base, after all.)

Australian Space Jobs

And so, the Australian Space Agency has been set up for those who want to play in the business field of space, rather than do the grunt work of putting interplanetary missiles together.

If you’ve got great management and negotiation skills, and know how to sell technology, and space services, and you’re an Australian citizen with plenty of government work experience to executive level 1 or APS level 6, you could be what they’re looking for.

Find out the latest Australian Space Agency jobs here

Launched 1st July 2018

The Australian Space Agency is temporarily based in Canberra, until the other Australian states have finalised and submitted their proposals. Personally, I’d love the agency to be close to where I live, but as this is for the future of all Australians, and the world, it should be somewhere that can generate the most business and jobs.

Here’s my take on where the first agency could be set up.

Adelaide, South Australia

Arguably, Adelaide is currently set up to be the best location for a department focused on innovation and science, as well as being so close to Woomera. There are already multiple aerospace organisations there, such as Boeing Defence, and the local government is strongly focused on making South Australia a city of the future.

Melbourne, Victoria

Melbourne would come a close second with so much research and development going on in multiple universities. Not to mention having the largest population of people interested in space in Australia. (Asgardia Melbourne Member List) With so many students in Melbourne happy to work there for free, there is ample opportunity to build it on a shoestring and expand it quickly, investing spare money into R&D. (Australian Space Agency? Work for free? What are you talking about?! I’d pay to be able to work there! LOL)

Canberra, Australian Capital Territory

In regards to being an easy stop for officials, Canberra is best placed for this, and has plenty of space to expand. I think it’ll remain in Canberra for quite some time before branching out.

Darwin, Northern Territory

For having all the action in one place, and for bringing much needed investment into the area, I’d say Darwin would be a great location for not only a space agency, but also a working space port. Mainly due to it having a lot of convenience, plenty for tourists to do, a lot of opportunity for international businesspeople to make deals, and close to the equator, thereby reducing the cost of rocket launches thanks to having the already boosted Earth speed spin of over 400 kilometers an hour. However, the city is way too hot for many so if you plan to work a long time there, I hope you have plenty of melanin to cope. (I’d personally prefer a job in the antarctic rather than go anywhere near the equator again, or at the very least have my own personal refrigerator and sun protection suit!)

West Kimberley Region, Western Australia

Perth is currently too far away from everything, direct flights to London notwithstanding, and firing rockets above the Indian ocean for safety, against the spin of the Earth, isn’t financially feasible. But Western Australia generally has some great places a space port could be set up. You could have the agency in Perth, and the Port three thousand kilometers away in the West Kimberley region. A great place could be the abandoned Ellendale Diamond Mine. You could set up a space port there, and while building it, dig for diamonds – killing two birds with one gemstone! Some of those underground tunnels would be ideal for a refit as a secret underground base.

Cape York, Queensland

Then again, if money saving and safety is key, then Cape York in Queensland is ideal. Closest point to the equator, near an already built airport, not many people nearby and plenty of space either side of the peninsula for the occasional faulty rocket.

Spaceport Australia

My personal feeling is that the main location of the Australian Space Agency will end up being all over Australia. Especially as each state can offer unique benefits. I’m sure the current lobbying to get the first official location will be long forgotten when we have an outpost in every city. And with over 60,000 abandoned mines across the country, there are plenty of places where underground departments could be built for data storage, and keeping computer systems cool for launches. Every town could have a space port!

And, if we act now, we could begin converting all of Australia into one combined continent-port where interplanetary moon-sized ships could easily ‘dock’ in our million square kilometers of deserts, depending on their mass and gravity strength!

(Trivia. Yes, Australia is wider than the moon, and even if it docked with the outback, the curvature of the moon would still put it above all our cities. When we finally work out how to control gravity, we could bring it down and mine it! Hmm, I feel a story coming on.)

Update 060718. Check out this awesome article about Australia’s space exploits here from Business Insider

Really Getting Into Your Writing

Really Getting Into Your Writing

Have you ever had one of those days when you just wanted to write a story, but had absolutely no experience about how to ‘really’ write it?

Awhile ago, I wanted to write a story about a researcher who was going to use magnets to increase his brain waves to hyperepsilon, but without having first hand experience of that, I needed to find a way to get hold of some kind of magnetic medical system to see which one would work best for the story.

Thankfully, Gumtree regularly features posts by students willing to pay a few dollars to anyone who wants to undergo some of their experiments. For science!

So, I signed myself up for whatever I could get. First, an MRI and MEG scan, followed by a TMS session.

Much to my surprise this enabled me to come up with three different stories.

The MRI

What I learnt from being under this was not only how uncomfortable it was (information easily found online) but WHERE it was uncomfortable. The rigidity of the bed, the inability to stretch for long periods of time. The position of the neck and how that put pressure on the lower back. And the brrzzzz chock chock bang brrzzz chock chock bang as parts whizzed about, recording the responses of my brain.

Each time the equipment moved, I could feel a slight heat through my skin, a mild flicker of my nerves, a burning along the side of my neck tendon, and an aching shudder through my skull. Not to mention the uneasiness of having to squeeze two tiny orange things and push them into my ears to reduce the sound, (still echoingly painful), and the restrictive helmet system that held me in place.

You can see me in the picture above. All that, and I was still freezing in there!

A positive was being able to watch a documentary on the cordyceps fungus, and how it attacked ants. This ended up in the story ExtraForrestrial. Later I was horrified to find this fungus could be bought online in capsules to eat. No thanks!

As I did the MRI experiment three times, I now have that brrzzz chock chock bang permanently engraved in my memory, but I haven’t included this experience in a story yet. Maybe soon!

The MEG

I only had to use the magnetoencephalography machine once, and I can barely remember it. Though, as it was mapping my brain, I’m sure there’s a record of those memories somewhere!

The system made little to no noise, and after the MRI, was quite relaxing. For some of it, I was even in the dark. I felt like I was in a cold plastic egg covered in lots of wires that had to be stuck on and removed. It think the initial coldness of the glue and wires was what surprised me, as well as how long it actually took to get hooked up.

I used this experience to add a bit of realism to the story Cosmic Joke

The TMS

I underwent Transcranial Magentic Stimulation three times too, over a period of several months.

The first stage was to put the skull cap on and glue all the sensors to my head. The gooeyness of the blue-green stuff that was poured into the holes in the skull cap, the scraping of the gel nozzle, as well as the vibration from the top of my skull down to my jaw whenever the scientist clicked the TMS coil, was all a bit disturbing. Imagine having things stuck in your ears, being unable to move, and someone dropping cold dollops of oil into your hair, scratching each dollop with a blunt knife, then hitting you with a tiny hammer!

The first lot of clicks was to locate the exact place in my brain to begin the experiment. To do that, she glued a sensor on the inner part of my thumb, and clicked across my frontal lobe with the TMS coil until my thumb twitched. She knew then that she had found the right spot and could begin the experiment. Sometimes it took awhile to find that exact spot, and the weird part was that I could feel the clicks within my skull. Either that was referred pain, or the vibration resonating within the skull cavity, or it was really stimulating some nerve endings somewhere inside my cerebrum.

Afterwards, she washed my hair, and it took a bit of time to get all the gel out. So, these little things, which aren’t easily found online, were the sorts of things I wanted to include in a story.

From this experience I wrote Still in Beta

So, if you get stuck on how to write a story, and can’t find anything on Google to help, maybe you just need to get a bit more involved!